Who We Are
Basically, we are an Advertising, Media, Marketing and PR agency based in Spain.
BUT WE ARE DIFFERENT because we are not a typical Spanish agency that concentrates mainly on targeting Spanish national or regional business.
Mainly, PLC helps companies target a niche market: the expatriate in Spain, North Europeans mostly. Thus, we could define ourselves as advertising and marketing experts, specialists in targeting expatriates in Spain, including Britons, Germans, Scandinavians, Dutch and Russians.
That’s why we are a professional team of Spanish, British, Russian, Scandinavian and Dutch, because the best way to know the markets is to be part of them.
What We Do
We know the expatriate media in all of Spain including the Canaries, the Balearics, Portugal and Gibraltar.
Our agency buys media competitively and pass the savings onto our clients: press, radio, billboards, posters, bus shelters, mupis, litter bins, directional signs, tourist trains, buses, taxis, bicycles and more.
The results provided by our clients allow us to know the media that works.
We are creative with an in-house studio for design, copywriting and artworks. We produce work that makes sense and is understood by the target language – in other words, not a Spanish campaign that has been poorly translated!
PLC is involved in a cross section of work from comprehensive media campaigns with the associated creativities; brand awareness campaigns; direct response advertising campaigns; internet micro-sites; all forms of print material; radio campaigns; radio interviews; all aspects of PR from media relations and newsletters to events and exhibitions; community and responsibility projects; and much more besides.
During all these years, we have worked for a prestigious portfolio… including Barclays Bank, Liberty Seguros, Lloyds Bank International, Specsavers Opticas, Cambridge 800, MÁSMÓVIL Telecommunications, Línea Directa, Bankinter, Dunnes Retail Stores, Helle Hollis, Humanline Hospital Group and more.
These companies use PLC because they recognize the need to have a dedicated team of people for the expatriate segment. Although some of these clients work with big Spanish agencies for their national (Spanish) business, they use PLC for the expatriate, international segment. Well, it does make sense!