Founded in 1984, Specsavers has become the leading brand of optical retailers in Europe and Australia.
Currently, Specsavers continue to expand across Spain, targeting both expats and Spanish nationals alike, particularly in the Costa del Sol, Costa Blanca and the Balearics.
As more and more stores come on board, the media planning expertise of PLC is coming into its own. We plan, buy and execute the British, German, Dutch, Scandinavian, and Spanish press and radio campaigns, all exterior publicity from billboards, mupis, shelters, taxis, tourist trains and more as well as handling all the artworks and other productions.
The Specsavers slogan remains the same: ‘Should’ve gone to Specsavers’ as well as their comical radio commercials that PLC is proud to produce.