What we do
PLC’s adventure began in Spain back in 1992. Since this time, the team and organisation has evolved and adapted to respond to the demands of the market and the needs of our clients. However, despite changing with the times, our forte has always remained the same – we’re a specialist marketing that targets the international market in Spain. At PLC we are proud of our specialism and of our history, and we are proud to be the ONLY agency to successfully reach this market for large household names time and again.
Expat Market targeted Advertising
If your organisation wants growth, why not consider taking the next step by reaching the very lucrative expatriate market in Spain? At PLC we work with companies across the country and help them to find touchpoints for their advertising and marketing that will target – and attract – the niche expat markets in Spain and Portugal. Picture this – millions of potential clients from the UK and other European countries that understand and respond to your marketing.
Media Planning & Buying
One of our greatest strengths is our ability to plan and buy expat media. Over the years we have built strong relationships with the large and small off and online media outlets in Spain and Portugal (inc. English, German, Swedish, Norwegian, Dutch, French, Finnish, Russian, etc.), and as a result, we buy media at exceptionally competitive and discounted prices. Offering the full media mix, we work with clients and tailor media plans to their requirements & budgets.
A great media plan without great creativity is futile. However, at PLC we boast a specialist in-house multicultural creative team that take campaigns from concept right through to design completion, with copywriting that conveys the right tone – in the right language – and artwork that ‘speaks’ to its target audience. We create cohesive campaigns that get results across press, TV, radio, online… and everything in between. At PLC we create strategic advertising campaigns that WORK!
Translation & Transcreation services
At PLC we don’t translate – we TRANSCREATE. We adapt messages from one language to another without losing meaning and we ensure we appeal to the personality and culture of the target market in question. Our fantastic team of traditional translators work alongside our transcreators to ensure campaigns speak to the public in the ‘language’ that they understand. Our messaging is clear, our copy is expertly crafted and our approach is natural. We never just translate – we always TRANSCREATE!
At PLC we develop, implement and execute strategic marketing content, including branded content. At the same time as developing media plans, we create press releases, editorials, advertorials, interviews and content reports in various different languages, and transform the information that our clients share with us into content that appeals to their chosen market. Often, and for no additional cost, we gain extra publicity for our clients in press and on social media channels, news sites and radio, etc.
Digital Marketing & Advertising Solutions
At PLC we know that traditional marketing works hand-in-hand with digital marketing – and with the thriving technological world, expert digital strategies must be employed alongside traditional methods to achieve top results across the board. For this reason, we work to ensure your organisation’s SEM, retargeted marketing, SEO, PPC, and even podcasts are working as they should. From driving traffic to websites, to improved rankings on Google, Push notifications, App development and more, we work to ensure your brand works just as hard online as it does offline!
If you need any further information or have any queries, just let us know. We’re always on hand to help you out with whatever you need. Or, if you have a specific question, just get in touch – we’d be delighted to talk it through.